Aetna Using Mobile and Social to Reach College Students

The carrier's Student Health initiative is designed to help college students make healthy choices while in school.

Hartford-based health insurer Aetna has consolidated the social media aspects of its Aetna Student Health initiative, which targets college students, on a microsite.

The hub includes links to: the Aetna Student Health Facebook page, a Twitter feed with health and wellness updates, the “Healthy You!” series of YouTube videos and a BlackBerry-only mobile application for calorie tracking.

“We have designed one website where students can socially interact while remaining educated about their health,” Chekesha Kidd, head of Aetna Student Health, says in a statement. ”We look forward to creating more ways to help our members stay connected and healthy.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio