Allianz Life Hires Exec With Customer Intelligence Focus

As senior director of market management, Lisa Hoene will be responsible for the company's customer experience and intelligence initiatives.

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Minneapolis-based Allianz Life has named Lisa Hoene senior director of market management.

Hoene will be responsible for customer experience and customer intelligence at Allianz, which the company describes in a release as two of its top initiatives.

“As we continue to deliver Allianz Life’s message about the importance of guaranteed income in retirement planning, it’s crucial that people understand how our products work and the true benefits they provide,” Allianz CMO Nancy Jones, to whom Hoene reports, says in a statement. “Lisa’s experience in developing retirement education and improving the client experience will be instrumental as we tackle these challenges in 2012 and beyond.”

[Insurance & Technology has identified the top four customer experience mistakes insurers make. Do you agree?]

Hoene comes to Allianz after 26 years at Ameriprise Financial. Her most recent role there was VP of marketing, responsible for client experience, communications and compliance.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio