American Integrity Deploys Vovici Feedback Software

The software analyzes responses from survey data, which the carrier will use for market research purposes.

Tampa, Fla.-based American Integrity Insurance has deployed enterprise feedback management software from Vovici (Dulles, Va.)

Vovici's Feedback Intelligence offering will help American Intelligence analyze survey data so it can make better business decisions in developing new products for its Florida market. The carrier conducts surveys in-house instead of outsourcing them so it can build a fact-driven organization, it says.

"The strategic data collected through Vovici’s feedback and analytical software is the right approach to support our goal of continuous improvement in all aspects of our business to maintain our competitive edge," says Jenny Hodge, VP of marketing at American Integrity Insurance, in a statement. "We truly believe better information leads to better results and we have implemented this feedback program to be more market-focused."

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio