AXA Equitable Names Amy Radin to New Post of Chief Marketing Officer

In her new role, and as a member of AXA Equitable's executive committee, the former E*Trade chief innovation officer will drive the company's strategic focus on customer experience and brand awareness.

AXA Equitable Life Insurance Co. (New York) has appointed Amy J. Radin to the newly created position of executive VP and chief marketing officer. The company characterizes the appointment as reflecting AXA Equitable's commitment to marketing and communications as critical engines of growth, brand awareness and customer-centricity.

Radin, who was most recently chief innovation officer at E*Trade Financial Corp., reports to Mark Pearson, chairman and CEO, AXA Equitable. She also becomes a member of the company's executive committee led by Pearson, expanding the group to seven.

"We are fortunate to have an individual of Amy's caliber and experience join our top leadership team," Pearson comments. "Marketing and communications are central to our plans to build the AXA Equitable brand around the customer experience. Amy clearly brings a wealth of expertise to this effort, along with a track record of success in customer-focused initiatives throughout her career."

Radin will work closely with the Retirement Savings and Financial Protection & Wealth Management divisions to develop and implement strategies aimed at growing the business as well as enhancing the customer experience, according to an AXA statement.

Prior to her tenure at E*Trade, Radin led marketing, digital and customer service initiatives at Reader's Digest Association, Inc. and spent nine years at Citigroup, Inc., most recently as an executive vice president of the Global Consumer Group where she led numerous marketing, innovation and digital transformation efforts, according to the AXA statement. Before joining Citi, she served as an executive with broad marketing and customer engagement responsibilities at Dime Bancorp as well as the American Express Company. She holds a Master of Business Administration from The Wharton School and a Bachelor of Arts degree from Wesleyan University.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio