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AXA Equitable Names Head of Business Line Marketing

Ori Ben-Yishai is responsible for development and implementation of customer-focused marketing programs across products lines and distribution channels.

AXA Equitable has named Ori Ben-Yishai managing director and head of Business Line Marketing, serving all lines of business, including Retirement Savings, Financial Protection and Wealth Management.

Ben-Yishai will work with businesses and teams covering Insight & Analytics, Brand & Customer Experience, Digital & Multichannel and Corporate Communications to lead the development and implementation of customer-focused marketing programs across products lines and distribution channels, the company says.

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"Delivering world-class, customer-centric marketing strategies and programs informs and accelerates the execution of business objectives that drive sustainable growth," said Amy Radin, chief marketing officer of AXA Equitable. "Ori is highly regarded for his strategic insight and his ability to drive results. His experience and expertise will allow us to build on AXA Equitable's growth trajectory and expansion into current and new markets and customer segments."

Ben-Yishai last was COO of the company's Employer Sponsored Division, which provides retirement products to K-12 educators and government employees, with responsibility for marketing, product development, business strategy, sales operations and financial performance. He came to AXA Equitable in 2007 as VP of the Strategic Initiatives Group after service as an engagement manager at McKinsey & Co.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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