Insurance & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Data & Analytics

12:32 PM
Connect Directly

Check Out This Australian Insurer's Facebook Game

NRMA Insurance's "Lock-a-Door" game a colorful way to elucidate insurance's value proposition.

We've all left the house and had it happen: A few blocks down, our hands get clammy on the steering wheel and a shudder runs down our spines. Did we forget to lock the door?

Australian multiline insurer NRSA, a division of IAG, has taken to Facebook in an attempt to calm those fears among its policyholders and prospects. In the "Lock-a-door" game, players close and lock different-colored doors to gain points and appear on a leaderboard. The message, somewhat counter-intuitively, is that NRSA coverage still pays, even if you forget to lock your door.

The game also includes a button for interested players to get a new home insurance quote from the company. It can be played on PC, smartphone, or tablet. It also encourages players to "like" NRSA's main Facebook page in order to gain bonus points.

NRSA's Facebook game

NRSA parent IAG is said to be exploring an acquisition of Wesfarmers Insurance's commercial insurance unit, according to a Bloomberg report.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

Register for Insurance & Technology Newsletters