CNO Financial Group Appointments Support Customer Focus, Growth

Changes at CNO will support the company's focus on the customer by creating a strategic marketing organization that leverages customer analytics, leads, and products across the enterprise.

CNO Financial Group (Carmel Indiana) has announced senior appointments directed at what the company characterizes as a more efficient alignment of resources and a focus on the customer.

CNO has promoted David Vega senior VP of underwriting and new business services. Formerly VP of underwriting and new business at the company's Bankers Life segment, Vega will lead CNO's newly integrated underwriting & new business group. Barbara Stewart was named president of CNO's Washington National segment, replacing Steve Stecher, who left the company.

Chris Campbell has taken on the role of senior VP in charge of CNO's new enterprise marketing and communications group. He was previously VP of marketing and business development at Bankers Life.

[Related: Poor Insurance Customer Experience May Drive Away Customers - Capgemini Report .]

"These changes will support our focus on the customer by creating a strategic marketing organization that leverages customer analytics, leads, and products across the enterprise," comments Ed Bonach, CEO, CNO Financial Group. "Consolidating underwriting and new business will achieve improved operational efficiencies across our business groups."

Adds Scott Perry, chief business officer and president of Bankers Life, "Our strategy is focused on growth, and these changes will re-position our resources by integrating like-functions across our business groups, and will enhance our segment leaders' focus on distribution and growth strategies."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio