CRM Briefs

Applix releases Applix Integra, a real-time, enterprise-wide platform that integrates planning, analytics, business workflow, collaboration, exception alerting and forecasting capabilities; global retail CRM spending in financial services will stay essentially level in 2002 as compared to 2001, predicts Meridien Research; SPSS Inc. releases Clementine 6.5 data mining software.

Applix, a Westboro, MA-based provider of CRM analytics and business intelligence software, has released Applix Integra, a real-time, enterprise-wide platform that integrates planning, analytics, business workflow, collaboration, exception alerting and forecasting capabilities. The product combines the capabilities of Applix iEnterprise and Applix iTM1 into a single user interface, according to Applix.

In its annual report that predicts CRM spending for the next five years, Meridien Research (Newton, MA) predicts that global retail CRM spending in financial services will stay essentially level in 2002 as compared to 2001. Significant CRM spending expansion is not expected until 2004, while financial institutions struggle to master the complexity of channel integration and deal with the costs of building and maintaining a data warehouse infrastructure to analytical support applications, Meridien forecasts.

SPSS Inc. (Chicago), a provider of CRM and business intelligence solutions, released Clementine 6.5, a data mining software. The new version includes Clementine Application Template (CAT) for customer relationship management. SPSS claims that the new CAT focuses on increasing lifetime customer value, reducing customer turnover and predicting promotional response rates. Clementine enables users to build a map of their data mining processes.