CRM Briefs

Axonom Inc. (Minneapolis, MN), a CRM solution provider, has announced the forthcoming release of Powertrak V6.0, a product line developed to operate on top of the Microsoft (Redmond, WA) Customer Relationship Management solution. Powertrak 6.0 is a complete CRM offering that features comprehensive native support for Microsoft Outlook, Microsoft Web technologies and Microsoft .NET. Scheduled to ship simultaneously with Microsoft CRM, Powertrak 6.0 marks Axonom's entry into the CRM .NET mid-tier marketplace and is a global solution built for rapid and easy deployment, claims Axonom. Powertrack 6.0 will provide integration into Microsoft Business Solutions accounting, as well as numerous legacy and back-office systems.

"CRM: Objectives at a Crossroads," a new report from Meridien Research (Newton, MA) that examines the current state of CRM initiatives within financial institutions, finds that "Despite the rhetoric, two out of three CRM programs have concentrated on workflow improvements designed to streamline business processes and reduce costs," says Tom Richards, research director at Meridien Research. "While these improvements are important, what the financial services provider does with the organization and cost structure that separates revenue from profit before tax, affects not only how much revenue reaches the bottom line, but the attitudes and behaviors of employees and customers who contributed the revenues to begin with."

RSA Security (Bedford, MA) has announced a new integration project with PeopleSoft (Pleasanton, CA). RSA Security has integrated its RSA ClearTrust Web access management solution with PeopleSoft 8 to help enable joint customers to securely manage all applications and users from a centralized point, claims RSA. As part of the strategic alliance, RSA Security has certified PeopleSoft 8 within its RSA ClearTrust Ready Partner Program, and the RSA ClearTrust Web access management integration has successfully completed PeopleSoft's testing to be certified on AppConnect technology.