DWL/CrossWorlds Alliance Targets Insurance Integration Needs

In response to insurers' needs for easier integration of solutions to achieve end-to-end transactional functions, CRM solutions vendor DWL Inc. (New York) and integration software provider CrossWorlds (Burlingame, CA) have formed an alliance to jointly market and sell e-business solutions to insurance companies.

"In the past, DWL's clients were faced with integration challenges," says Craig Kaster, vice president of financial services, CrossWorlds. "CrossWorlds brings the ability to integrate DWL into client environments much more quickly and effectively."

DWL chose to partner with the enterprise application integrator for the quality of its software, as well as its reputation in the insurance industry, according to Justin LaFayette, founder. "CrossWorlds has very good enterprise application integration software, but also a very strong pedigree in insurance. Our transactional business experience is with insurance audiences, and that absolutely requires real-time connectivity for legacy systems," he says.

CrossWorld's suite of business integration software will support the DWL Unifi Engine, a Web-based platform for integrating back- to front-end operations. DWL's solutions allow customers, suppliers, partners and employees to complete end-to-end business transactions over the Web and via wireless devices.

The products offered as a result of the alliance will enable the delivery of DWL's insurance-specific functions to the client more quickly, according to CrossWorld's Kaster. "In the past, a DWL client may have had to write the complex integration software themselves. With the combined products, clients can get that capability far more quickly."