Image Gallery: 5 Steps to Customer-Friendly Online Insurance Quotes

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Allstate: A Human Touch

Corporate Insight calls Allstate's online quoting platform "user-friendly" and "attractive." The Northbrook, Ill.-based carrier makes it easy for users to keep their place in the process by including a process meter and a summary of entered vehicles and drivers. It's easy to save progress, according to CI, and if consumers are confused at any point, the bright orange "Get Live Help" capability is easy to locate.

"Only three firms offer a 'live help' capability. What makes it valuable is that it's access to talking to a human directly," Corporate Insight president Mike Ellison says. "It's a best practice we see in banking and brokerage as well."

[For more about how Successful Claims Strategies Must Address New Customer Attitudes and Expectations, see related story.]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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