MetLife has launched a redesign of its principal Web site to provide users with simpler site navigation, easier access to information, new account management tools, more robust content, and improved search capabilities, according to the New York-based insurance carrier.
The new site introduces sub-homepages catering to MetLife's main user groups: individual consumers, institutional clients and brokers/consultants. Users can access content directly related to their needs through top-of-the page navigation tabs. Within each homepage, visitors will enjoy easier access to account management tools and customized content, resulting in a more appealing and productive experience, a MetLife source claims.
"The new site continues to deliver the high standard of customer service that our constituents have come to expect from MetLife, but it now offers a more user-friendly, accessible platform designed to focus on each visitor in a personalized way," asserts Beth Hirschhorn, senior vice president, Global Brand & Marketing Services, MetLife. "The new design refreshes our brand and reflects our ongoing commitment to our clients. We expect that visitors will find the new web site to be valuable, efficient and engaging."
MetLife claims that the site redesign was based on standards applied to MetLife's online Life Insurance Selector and Employee Benefits Simplifier tools, which were greeted positively by consumers and industry observers, according to the carrier.
The site redesign also enables MetLife to collect information in support of the carrier's operational goals by allowing for more robust metrics to assist in understanding progress toward customer experience goals and revenue growth objectives, according to the carrier.
Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio