New State Farm App Leverages Accelerometer

By measuring acceleration, braking and cornering, the app aims to help users improve their driving habits.

State Farm (Bloomington, Ill.) has launched a new application for iOS devices that tracks driving behavior.

When activated during car trips, the iPhone or iPod Touch's accelerometer measures acceleration, braking and cornering. At the end of each trip, the driver is provided a score and a log of potentially dangerous driving activities.

The app also allows users to record trips and get feedback on driving performance, map where dangerous activities occurred, and compare scores. No data are sent to State Farm.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio