Premera Blue Cross Enters Partnership with Health Program Tech Company

Mountlake Terrace, Wash.-based health carrier Premera Blue Cross has partnered with Seattle-based EveryMove to develop, test and deploy personal technology tools to encourage its members to stay active.

“Collaborating on innovative ways to deliver new services and products that motivate our members to stay active and manage their personal health is essential,” Neal Sofian, director of member engagement at Premera Blue Cross, says in a statement. “Staying well and preventing illness is a necessary part of controlling rising health care costs, and our work with EveyMove is one more opportunity to help our members maintain better health.”

EveryMove says it develops personal health management tools using data collection, aggregation and demographic pattern recognition.

“This joint effort allows EveryMove and Premera to look specifically at Premera’s member base and identify program opportunities that can engage its members in very tailored ways,” Russell Benaroya, EveryMove CEO, says in a statement. "As the population rapidly shifts to computer and mobile solutions, we believe [technology] will ultimately have a central role in how people track and sustain their personal health activities.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio