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SBLI Opens Mobile-Optimized Website

Smartphone users are the target audience for Savings Bank Life Insurance Company’s full-service mobile site.

Savings Bank Life Insurance Company (Woburn, Mass.) launched a mobile-optimized website June 17.

Consumers can access insurance information and get quotes through both the mobile and full versions of the site.

"The use of smart phones continues to grow among the general population, and people are more frequently browsing the internet for information with their cellular devices to make more educated purchasing decisions,” said Rose Cahill, VP and director of marketing for SBLI, in a statement. “We want to provide the public with fast and easy access to term life insurance basics via the Internet.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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