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Starr Companies Launches iPad App

The app, which describes the company's insurance organization, is designed to express Starr's brand promise and vision.

Starr Companies (New York) has launched an iPad app describing the capabilities of its insurance organization. The app details Starr's portfolio of products, senior leadership team and global footprint.

"Our organization is expanding, adding new profit centers and products, and opening new branches all over the world," comments Leilani Brown, Starr's chief marketing officer. "The Starr Companies iPad App engages our producers and customers in a unique way and allows us to actively update them on our dynamic and rapidly growing organization."

[For more on insurers' iPad app activities see What Makes a Great iPad App for Insurance Agents?.]

A company statement describes the app as expressing "Starr's brand promise and vision as it seeks to partner with companies that share a common tenacity and vision when it comes to future challenges and innovations." The app is is available to download at no charge from the iTunes App Store.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio

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