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UHC Launches Bilingual Mobile Site

The site aims to improve health literacy among U.S. Hispanics by offering content in English and Spanish.

Health insurer UnitedHealthcare’s Miami-based Latino Health Solutions division has launched a mobile website with health information in both English and Spanish.

Users can toggle between English and Spanish on every page to access health content, including fitness tips, recipes, and a glossary of health and insurance terms. The site also offers podcasts with health messages in Spanish or English. UHC policyholders can also contact bilingual customer service by clicking on the number from their mobile devices.

[Check out some other recent mobile initiatives in health insurance.]

“Health literacy largely depends on ready access to information that is both easy to understand and engaging,” said Russ Bennett, UnitedHealthcare’s vice president of Latino Health Solutions, in a statement. “With that goal in mind, we developed a mobile website that is uncomplicated, entertaining and full of culturally relevant and practical health and wellness information that can be used instantly in Hispanic households.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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