UnitedHealth Signs on for Text Alerts

UnitedHealthcare Community Plan of Pennsylvania is offering two new text-messaging services for its Medicaid benefit plan customers.

Txt4health and Text4kids, developed by Voxiva Inc., deliver personalized messages to help people follow recommended preventive care guidelines, as well as well-child visits and developmental milestones, respectively. Medicaid customers overindex into SMS use compared to Medicare or employee-sponsored health plan policyholders, the companies said, citing PwC research.

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“Txt4health and Text4kids provide useful health information for people in a convenient, cost-effective way, no matter where they are,” said Susan Schick, CEO of UnitedHealthcare of Pennsylvania, in a statement.

Other Voxiva clients on the Txt4Health platform include Amerigroup.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio