State Farm has the best mobile website in auto insurance, according to KeyLime Interactive, a company that specializes in online and mobile user experience evaluation.
The company ranked mobile websites and apps from State Farm, Allstate, GEICO, Progressive, Nationwide, Travelers, USAA and Liberty Mutual. USAA, which was recently named tops in customer experience by Forrester, came out on top in the app portion of the report.
[Find out why insurers are increasingly re-examining the mobile web.]
“The methodology first aimed to understand, using consumers’ self-reported preferences, which features and tasks were must-haves when it came to interacting with the mobile property," Eugene Santiago, KeyLime's lead researcher for the report, says in a statement. These included bill payment ability, policy details and first notice of loss. State Farm's site was judged to have "exhibited these features in a visually appealing, intuitive and highly useable way," according to KeyLime.
[Learn how to create a consistent user experience across all online channels in an Insurance & Technology webcast February 15.]
"This ranking acknowledges our focused effort to design the best user experience for our customers," says Patty Gaumond, State Farm's VP of enterprise internet solutions, in a statement. "We're always listening to customer feedback, and are evaluating new technology that will make it even easier to
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio