Gerber Life Adopts iPipeline for Integrated User Experience

Gerber Life Insurance Company (Fremont, Mich.), an affiliate of Gerber Product Company, has selected iPipeline's (Exton, Pa.) quoting, content distribution, and iGO e-App products to support point-of-sale activities for its life products. By using iGO e-App with e-Signature and e-Submission, independent producers offering Gerber Life products will leverage straight-through processing to accelerate underwriting activities and speed policy issuance, an iPipeline statement says.

"Gerber Life's goal is to make it easy for our producers to sell and our customers to buy and tailor insurance protection for their families. This means the selling and buying experience at the point of sale needs to be simple, automated, and quick," comments David Fier, VP of business development, Gerber Life. "iPipeline's industry leadership and innovative solutions match our criteria for partner selection. The integrated user experience straddling iPipeline's platform offers producers selling Gerber Life products an ease of use and level of automation unmatched in competing solutions. We are confident in our selection and look forward to working with iPipeline's team on the launch."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio