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Humana Creates Social Network for Older Policyholders takes advantage of increased use of online channels by older consumers.

Louisville, Ky.-based health insurer Humana has launched, an online community for members 65 and older.

The community includes real-world locations and activities such as a town square, health clinic, library, fitness center, games and relaxation spots. In these locations, members will find information, games and avatar-based interaction. Members can interact directly through online chat and community discussion forums where they can post original content and topics, ask questions, and respond to each other on those topics. Current forums discuss health and well-being subjects such as how to manage your health care, cope with stress and learn low-impact exercises. In addition, live representatives are available Monday through Friday from 10 a.m. to 7 p.m. EDT to help members navigate the site.

The site was developed for Medicare Advantage and Medicare Advantage Part D members by LifeSynch, Humana’s wholly owned behavioral health and behavior-change subsidiary that administers Humana’s Member Assistance Program.

“With HumanaVille, our goal is to provide an interactive and entertaining way to make health-related information more accessible and more intuitive to Humana’s Medicare members,” said Pat Gotcher, president of LifeSynch. “In the process, we also hope to create a sense of community among members.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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