The insurance industry continues to transform itself, and a large part of that transformation involves automating formerly manually processes. Bob Madden, Insurance Solutions Sales Executive, explains how IBM is helping insurers reduce expenses, optimize resources and deliver flexibility and agility with a combination of input management, process reengineering, composite business services (CBS) and output management. Underlying IBM’s approach is an SOA infrastructure that enables insurers to accept multiple input types, translate that input into a business process execution language, automatically dispatch the work using business choreography, and then output that information to customers in the mode they prefer. Although insurers have attempted to automate workflow in the past, this new model takes full advantage of the SOA infrastructure to streamline the operations environment.