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MassMutual Launching New Retirement Site

The new participant website includes social media and gaming components.

Springfield, Mass.-based MassMutual's Retirement Services Division will launch Phase I of its new RetireSmart participant website in the first quarter of next year, the company says.

The launch follows "significant technology investments MassMutual is making to support its simple, action-oriented approach to participant education," the company says in a release. The division opened an online portal earlier this year.

"Every participant on our platform, regardless of plan size, will enjoy the benefits of MassMutual's significant investment in tools and resources that make retirement planning and saving as simple as possible," Kris Gates, assistant VP of participant education and technology, says in a statement.

Highlights of Phase I include a custom "look and feel" including the plan sponsor's logo for consistency with other plan education materials and stronger identification with the employer; a video game designed to raise retirement awareness; shorter, more intuitive menus; "Quick Links" to Plan, Save, Allocate and Consolidate tools; a search feature that enables enrolled and yet-to-be-enrolled employees, as well as their spouses and family members, to search MassMutual's RetireSmart Academy by topic, age, life event, level of investment knowledge and other criteria; an area where plan sponsors can post information for their participants; and a social media component.

"MassMutual's participant experience is evolving to take advantage of the latest behavioral research and technologies available," E. Heather Smiley, CMO for MassMutual's Retirement Services Division, says in a statement. "Every retirement plan participant should have access to the tools and resources they need to effectively plan and save for retirement – and we believe MassMutual's participant website will be the model of the future."

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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