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Max Life Insurance Goes Mobile for Distribution with Cognizant

The Indian insurer selects a platform that supports development of mobile distribution capabilities.

Max Life Insurance, a private life insurer based in Chennai, India, has selected the TruMobi platform for mobile distribution from Cognizant, based in Teaneck, N.J. The platform allows Max Life Insurance to better control enterprise mobile applications while allowing agents to access increased data via mobile, according to a release.

“TruMobi will enable Max Life to seamlessly transition to the digital world of tablets and smartphones and help distribute and manage mobile applications effectively,” states Hitesh Arora, director and head of technology, IS and BCP at Max Life Insurance.

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Arora adds, “With its comprehensive mobility capabilities, high levels of usability, security and control, and the ability to instantly connect to multiple enterprise systems within Max Life Insurance, the TruMobie suite is an ideal catalyst for us to build an ever more successful life insurance business and deliver the core value of long-term savings protecting.”

Max Life Insurance plans on boosting distribution effectiveness and conversion rates and reduce human error risks by allowing agents to access data instantly on their mobile devices.

“Dramatic shifts in consume behavior and expectations have opened a great opportunity for insurers to leverage social, mobile, analytics and cloud technology to spur innovation, drive disruptive change, and conform to regulatory mandates,” comments Sowri S. Krishnan, VP and head of social and mobile practice and Cognizant.

Zarna Patel is a staff writer for InformationWeek's Financial Services brands, which include Bank Systems & Technology, Insurance & Technology and Wall Street & Technology. She received her B.A. in English and journalism from Rutgers University College of Arts and Sciences in ... View Full Bio

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