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MetLife Launches Producer iPad App for Whole Life

The app aims to appeal to prospects with real-life examples of whole life success.

MetLife has released a new app for iPad-wielding producers. Whole Life Up Close allows agents and advisors to use case studies that mirror clients’ particular situations to demonstrate clearly how whole life insurance policies may benefit those clients.

“Whole Life Up Close offers a more dynamic approach to consumer education than static printed product materials and policy illustration ledgers,” says Matt Quale, vice president of U.S. Retail Marketing for MetLife, in a statement. “Through its interactive capabilities, the app allows financial professionals to bring their conversations with clients to life by showing how whole life products can help clients meet their individual financial goals.”

[Optimizing the advisor tablet experience]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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