Protective Life Deploys iPipeline's iGO Drop Ticket to Streamline Agent Sales Process

Rules-based short form is designed to simplify application process and facilitate sales.

Reflecting insurance companies' growing emphasis on investing in technology solutions that provide "ease of doing business" to agents and financial professionals who market, sell and process insurance products, on-demand marketing, selling and processing solutions provider iPipeline (Exton, Pa.) announced Protective Life (Birmingham, Ala.) has selected its iGO Drop Ticket solution. The solution will enable Protective's brokerage distribution customers and financial institutions to quickly and easily quote insurance products and submit a "ticket" or rules-based short form for completion by call center support staff.

[Read Ways Insurance Companies Can Help Their Agents Compete in the Age of Direct Sales]

"One of the underlying values at Protective Life is our commitment to simplify everything. This not only applies to engaging our customers but to streamlining everything we do with our distributors and their agents," said Aaron Seurkamp, VP Business Development, Protective Life, in a press release. "iPipeline's iGO Drop Ticket is a next-generation selling solution that substantially cuts through agent red tape and enables the entire channel to achieve velocity. The industry as a whole needs to find a way to make the selling and buying experience quick, easy, and accurate."

According to Tim Wallace, CEO, iPipeline, "iPipeline's network distributors have asked participating network carriers for years to use a straight-forward and abbreviated short form or 'ticket' to jump-start the application process. After the agent submits the ticket, tele-underwriters in the call center complete the information gathering process with the consumer. The beauty of the process is the agent and financial advisor are freed to engage the next customer, and the carrier and distributor gain speed-to-market advantages via electronic completion, e-Signature, and e-Submission. This directly translates into market advantage and placement ratio lift," Wallace added in the press release.

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio