SBLI Adds Life Insurance Forms to Laser App Library

Responding to agent requests, the The Savings Bank Life Insurance Company of Massachusetts (SBLI; Woburn, Mass.), has made its forms available on the Laser App system.

By adding its forms to the Laser App library, SBLI will be able to simplify the account opening process for agents, decrease the time it takes to auto-populate fields on applications and make information retrieval from CRM systems much easier, claims a Laser App statement. Laser App's software will help SBLI streamline the life insurance forms filling process for agents selling its insurance products with key features such as the form group editor, which manually creates ready-made form bundles for reoccurring SBLI application packages, the vendor says.

"We had a number of requests from our agents, BGAs and broker dealers to get our forms on to the Laser App system," comments Maura Reilly, business integration manager, SBLI. "We tremendously value our relationships with each of these groups, so adding our forms to Laser App's library was a way for us to support them as they do us by selling our products."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio