Security First Takes to Social Media for Insurance Claims

Security First is using big-data cloud social media analytics software from IBM and partner Integritie to analyze incoming messages sent by email and social media.

Facebook and Twitter are great for posting cat pictures. But are people really using social media for life-changing communications? Like, if a hurricane comes by and blows down their house?

In a word, yes.

That's why Security First Insurance, a Florida company, deployed software designed to track when its customers make posts on social media or in email related to potential claims. The goal is to get claims resolved more quickly.

"We don't get many Facebook posts or Twitter comments during normal times," Security First COO Werner Kruck said in an interview. "People don't really care about their homeowner insurance company when everything is fine. But it goes the other way when a hurricane strikes, and you have a claim or loss."

Read the rest of this article on Internet Evolution