CUNA Mutual "is just like Victoria's Secret," according to the company’s CIO, Rick Roy, a 2006 Elite 8 honoree. Roy told Executive Summit attendees his company learned this after hiring a direct-to-consumer business leader who had worked at the lingerie brand. "We don't win on price or product, we do win on delivering a great direct-to-consumer brand experience," Roy noted. "We win on data insight as to who and how we are offering our products to that market."
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio