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Southern Farm Bureau Life Launches iPipeline iGO e-App

The Jackson, Miss.-based carrier will deploy the electronic application to its 4,200 career agents in support of point-of-sale activities.

Southern Farm Bureau Life Insurance (Jackson, Miss.) has selected iPipeline's (Exton, Pa.) iGO e-App, which the vendor describes as an intelligent, fillable form, to support point-of-sale activities for the carrier's life insurance products. Under the agreement, Southern Farm Bureau Life Insurance will deploy iGO e-App to its 4,200 producers to simplify and accelerate critical business activities. Agents will leverage digital signature pads and e-Submission to support their unique selling style.

Southern Farm Bureau's senior VP for policy administration, Randy Johns, characterizes the iPipeline agreement as a necessary investment in next-generation technology to support the carrier's commitment to quality customer service.

"iPipeline's vision to transform ideas into solutions that revolutionize the insurance industry is aligned with our goal to improve point-of-sale business activities and better support the needs of our 4,200 agents and their customers," says Johns. "Our approach is focused on improving the agent and consumer experience. iPipeline's platform provides the necessary mix of simplicity and technology to help us achieve this goal."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio

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