The Customer Focused Insurance Enterprise

IBM Insurance Leader Jamie Bisker, and Director of Insurance Global Team, Mark McLaughlin talk about some of the changes in the insurance industry regarding customer focus. McLaughlin discusses things like components and how these are key not only to saving money, but also specialization in a time of massive globalization of business. Bisker talks about the customer driven business model and Web 2.0. Both discuss some of the key studies IBM has done in these areas, namely the Trust, Transparency and Technology study and the Consumer Focused Enterprise, Insurance study.