Hurricane Katrina. A terrorist attack. A market panic. Even a planned presidential visit can disrupt communications. The costs can be extraordinary. Within minutes, a bank can lose millions of dollars due to disrupted financial transactions. Customers unable to reach a live agent can cause waves of panic within an insurers� customer base. Sprint�s Emergency Response Team (ERT) ensures that financial services organizations will never miss an email or phone call. The team, staffed with experienced first-responders from the military and law enforcement, uses satellite-based cell zones to get communications back up and running. Sprint�s SatCOLTs sport self-contained satellite and cell systems. A 60-foot mast on the top of the vehicle pushes signals out to affected areas. Nextel Direct Connect� provides instant communications. Customers demand communications during disasters, explains Rachel Alt-Simmons, research director, TowerGroup. With Sprint ERT, communications are restored.
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