Gartner Dataquest -- www.gartner.com
This study identifies trends and developments in the United States for the mobile data applications market and develops a five-year forecast. Specifically, the study is designed to examine the following aspects of the North American mobile data market: -- To break down the market of mobile workers who will be using wireless data applications. -- Demand drivers for individual wireless data applications. -- Five-year mobile data market forecasts for mobile data subscribers and revenue by wireless data applications, looking at three major groups of wireless applications: business vertical, business horizontal and personal.
Summary of Key Findings and Highlights
This report's key findings are summarized as follows: -- Messaging will be the key driver for wireless data over the next five years. Messaging from the business and the personal side will account for 48 percent of all wireless data revenue in 2005. -- Business users will continue to drive the market and contribute a higher percentage of total revenue than the consumer users until 2005, when personal (consumer) revenue will surpass business revenue. -- Vertical business wireless data revenue will grow from $278.7 million in 2000 to $894.6 million in 2005 for a CAGR of 26.27 percent. The vertical market will be led by banking and trading, professional services, and utility users. -- Other fast-growing vertical applications identified include insurance, retail and construction. -- Horizontal business wireless data revenue will grow from $653.6 million in 2000 to $7.14 billion in 2005 for a CAGR of 61.32 percent. The group will be led by e-mail/calendar/PIM, messaging, field service and sales automation/inventory. -- Other fast-growing horizontal applications include enterprise resource management, digital photography and corporate legacy/file transfer. -- Personal wireless data revenue will grow from $127 million in 2000 to $10.6 billion in 2005 for a CAGR of 142.37 percent. The group will be led by messaging, information services, location services, entertainment, games and e-mail/calendar/PIM. -- Other fast-growing personal applications include advertising, m-commerce customer service, digital photography and financial services.
For the full report, see the Gartner Dataquest "Trends and Developments in Wireless Data Applications" (TCMC-WW-FR-0116). www.gartner.com
The wireless data subscribers and revenue by application are for wireless WAN services, which include circuit-switched and packet-switched wireless data services offered over public WANs, two-way SMS, and services offered over major packet-switched and two-way paging networks, such as DataTAC, Mobitex and ReFLEX. This report does not address the following network types: -- One-way paging -- One-way SMS -- Private data networks -- WLANs (public or private) -- Bluetooth access to a landline connection -- Satellite-based data networks
This report is based on primary and secondary research conducted by analysts assigned to the North American wireless market. The secondary research consisted of analyzing published company literature and product specifications, as well as articles appearing in leading magazines. In addition, information was extracted from Gartner Dataquest's in-house data sources and Gartner Dataquest reports. Moreover, the knowledge base and insights of the other analysts and consultants in the Gartner Dataquest wireless programs contributed to this report.
While the secondary research was used as background information, the study's findings are based on primary research. This research was performed by interviewing senior executives in companies that manufacture and market wireless data equipment. In addition, senior executives in companies that provide wireless data services were interviewed. Those interviewed came from a wide spectrum of disciplines, such as marketing, finance and engineering. The report's authors attended major trade shows and conferences, obtaining first-hand information on the activities of wireless data equipment manufacturers and service providers.
The purpose of gathering information from a diverse range of sources was to crosscheck information to ensure accuracy and to base the findings of the study on the knowledge base of a wide range of participants. Gartner Dataquest defines wireless data subscribers as those who use wireless data services at least twice a month or who pay a monthly fee for wireless data services.
To see the full report, please visit www.gartner.com