UPMC Health Plan Partners with WebMD

The insurer will offer WebMD Digital Health Assistants to its members.

Pittsburgh-based health insurer UPMC Health Plan is offering WebMD (New York) Digital Health Assistants to its members via its member web portal.

The digital health assistants are virtual health coaching programs that used information such as quality measures and the average cost for a medical procedure. It is designed to complement existing UPMC Health Plan initiatives such as personal health records, telephonic and work site health coaching and incentivized wellness programs, as well as mobile tools that are in the pipeline.

"WebMD's innovative services, including virtual health coaching, further enhance our members' experience and access to quality healthcare information," says Diane Holder, President and CEO of UPMC Health Plan, in a statement. "Integrating WebMD services directly into our insurance plan designs, UPMC Health Plan brings good health home and streamlines the delivery of health information to our members."

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio