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11:24 AM
Neil Versel, InformationWeek
Neil Versel, InformationWeek
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UPMC Health Plan Partners with WebMD

University of Pittsburgh Medical Center's Health Plan will provide coaching, wellness services, and hospital quality ratings to all insured members through WebMD portal.

You don't have to work for a very large corporation anymore to have access to health and wellness coaches. You just have to have a health insurance company that offers the service.

"It used to be that the GEs of the world were the only ones who could afford to have a wellness program," said Dave Passavant, senior director of consumer innovation at UPMC Health Plan, the insurance arm of the integrated health system formerly known as the University of Pittsburgh Medical Center. Now, UPMC Health Plan is offering this to individuals and small groups. AdTech Ad

UPMC Health Plan this week became the first health insurer in the U.S. to offer WebMD's Digital Health Assistants service, an online health coaching and wellness program. Through Digital Health Assistants, WebMD will supply UPMC Health Plan members with such information as the cost of medical services at various facilities, hospital quality ratings, a provider directory, and personalized recommendations on how to improve their own health.

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