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11:08 AM
Nathan Golia
Nathan Golia
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Video: Humana Embraces Wii U for Next Fitness Game

The newest version of the health insurer's "Your Shape" fitness franchise eschews the Xbox Kinect for the new Nintendo console.

Humana — whose CIO Brian LeClaire was one of Insurance & Technology's Elite 8 this year — has embraced gamification in a big way to drive better health habits among its policyholders. It partnered with Ubisoft last year on an Xbox Kinect game, Your Shape: Fitness Evolved 2012. But the company is releasing the next installment, Your Shape: Fitness Evolved 2013, on Nintendo's recently launched -- and sold out -- Wii U console.

Connoisseurs of insurance, gamification, Nintendo or super-fit people writhing with a smile in their living room can check out a video of the new game in action:

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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