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Kelly Sheridan
Kelly Sheridan
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5 Areas of Digital Strategy: Where Insurers Stand

Research from Novarica reveals where insurers are placing their focus in the five key areas of digital strategy.
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Though the precise definitions for "digital" and "digital strategy" vary among today's insurers, both terms generally involve a re-evaluation of operations and customer engagement in the face of new technologies.

Novarica explores how insurers' tactics have evolved with respect to new technologies in its recent report "Insurer Digital Strategies and Capabilities" (registration required). The research firm surveyed 83 insurer members of its Insurance Technology Research Council to learn more about where they are investing in the areas that generally constitute digital strategy.

Novarica principal Jeff Goldberg tells us there is no clear winner in terms of industry focus, but insurers are consistently seeking new ways to use their data. "In terms of where budgets are being spent, I'd say analytics and business intelligence," he says. "In any given year, there is plenty of money being spent there."

The study covers the current state of insurers' strategies for agent portals, customer portals, corporate websites, online marketing, digitized internal processes, and analytics. Click through the slideshow to learn more about where insurers stand in these key areas.

Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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