Insurance & Technology's Top Discussions of 2014
Why #EsuranceSave30 is the Insurance Campaign of the Year (So Far)
Readers jumped in to comment on the impeccable planning and execution involved in Esurance's high-profile social media campaign, which aired during this year's Super Bowl. It's not very often that an insurer claims a top spot in Twitter trends, and this accomplishment was a proud moment for an industry that often struggles with social strategy. Fun fact: this article received the most comments of all I&T stories published in 2014.
Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio
Tweet This