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2014 Roundup: This Year in Mobile Apps

Health insurers were busy with app development this year, but the P&C sector also narrowed its focus on broadening mobile capabilities.

MyHumana, Humana

Planning for the future
In January 2014, Humana relaunched its MyHumana app as part of a company-wide effort to rethink its mobile strategy, broaden its care capabilities and build a more trusting, personalized customer experience. To meet consumer demands, the new MyHumana prioritizes responsive design, a framework that can be used across devices, and mapping capabilities. The insurer is also employing A/B testing in order to meet consumers' ever-changing demands.

Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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