Aetna Offers i.Choose Personal Benefits Solution Powered by Benefitfocus Technology

Aetna has introduced i.Choose, a personal benefits solution initially offered for dental, life, accident and disability insurance purchased on either an employer- or employee-paid basis.

Aetna's i.Choose suite runs on technology from Charleston, S.C.-based Benefitfocus. According to an Aetna spokesperson, the platform is a complete benefit management and communication tool that enables online enrollment for members and administrative efficiencies for employers. It also enables Aetna to offer a much more comprehensive suite of products on a voluntary basis going forward, being able to better match benefits to meet the needs of the end user.

Traditionally, voluntary plans are defined as benefits where employees pay at least 50 percent of the total premium. The i.Choose solution, however, can support any contribution percentage. Aetna will expand the i.Choose portfolio of products as market demand increases, the carrier says.

Benefits to employees of the i.Choose solution include group rates and plan choice; online enrollment and online billing capabilities in any or all plans offered by employers for simplified administration; and cost estimator and other informational tools within the enrollment system to help make benefit decisions. Benefits to employers include the ability to attract and retain workers by offering a broad range of benefits that large companies typically offer, at low cost or even no cost to the employer; online billing capabilities, including bill paying and reviewing previous invoices; online enrollment capabilities that automatically determine whether an employee needs to provide evidence of insurability; and on-demand reporting of employee and benefit information.

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio