Content tagged with Channels posted in February 2014
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Navigating User-Generated Content and Liability Issues
More insurers are welcoming user-generated content for social campaigns. This is what they should know to avoid legal problems.
Profiting from Great Insurance Customer Experiences
Only 32% of customers around the word cite having positive experiences with their insurers, leaving more than two thirds of global insurance customers at risk of changing carriers.
Google's Project Tango Sees All
Using an experimental Android prototype, Google wants developers to write apps that do something interesting with real-time awareness of users' surroundings.
Esurance Once Again Taps Wearable Tech for Marketing
For the second time in less than a year, the insurer is in a partnership to enhance an event with a smart bracelet.
Mobile Microinsurance Emerges in Low-Income Countries
In an effort to drive customer loyalty, mobile network operators look to low-income countries for microinsurance product deployment.
Using Tech to Tap Into Insurance Customers' Emotions
PEMCO leveraged brand affinity and technological savvy to craft a winning Super Bowl social media campaign.
6 Life Insurance Customer Experience Leaders
Here's why this year's Corporate Insight Monitor Award gold winners for life insurance stand out from the crowd.
Leap of Faith: Changing the Culture in Insurance Marketing to Reflect a Data Analytics Approach
It’s one thing to talk about creating a marketing analytics foundation and turning data into insights, another to use those insights to make business decisions. But doing so is potentially a game changer.
Feds Launch Cyber Security Guidelines For US Infrastructure Providers
The White House released the first version of its cyber security framework for protecting critical infrastructure. But critics say these voluntary guidelines enshrine the status quo.
Hearsay Social and LinkedIn Introduce Social Business Platform
The software solution is designed to help financial services companies utilize social media to better engage with clients.
Cigna Lets Agents Text for Quotes
The new capability is one of two new ones for producers selling supplemental plans.
MetLife Launches Producer iPad App for Whole Life
The app aims to appeal to prospects with real-life examples of whole life success.
Customer Experience Starts With A Vision
Designing customer experience to cover all touch points and support multiple channels is critical for insurers to create long-term brand value.
Davids Challenge Goliaths: Using Marketing Analytics to Pursue Niche Insurance Markets
Price competition may favor a handful of big insurers, but marketing analytics can help increase the demand for differentiated products and services.
Allstate CEO: Tech Crucial to Customer Relationships
In the company's first earnings call of the year, Allstate CEO Tom Wilson outlined an ambitious, aggressive technology strategy.
Microsoft Names Nadella CEO: What He Inherits
Microsoft's new CEO boasts an impressive track record, faces challenges on a scale that few tech execs have seen.
SGI Canada Renews Contract With Symbility
Symbility will provide SGI Canada with cloud-based claims settlement technology and mobile solutions.
Why #EsuranceSave30 is the Insurance Campaign of the Year (So Far)
The breakout social media campaign from last night's Super Bowl is a case study in effective use of the channel.
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