Arkansas Blue Cross Taps Bravo Wellness to Manage Incentive Plans for Employers

Bravo's program rewards employees for making positive lifestyle decisions, to drive down the cost of health care, according to the companies.

Arkansas Blue Cross and Blue Shield (Little Rock, Ark.) has selected Bravo Wellness (Avon, Ohio) as its incentive management partner for employer group customers.

Bravo administers results-based incentive programs designed to drive demonstrable health improvement in employee populations, according to the company. Its program rewards employees who make positive lifestyle decisions.

“Our goal is to always help our current and prospective members live healthier lives,” Mark White, president and CEO of Arkansas Blue Cross, says in a statement. “With the help of Bravo, we can meet the needs of employers by providing a results-based incentive program and continue to help our members reach their own personal wellness goals.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio