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MassMutual Launches Redesigned Corporate Web Site

Springfield, Mass.-based Mass Massachusetts Mutual Life Insurance Company (MassMutual) has launched its new corporate Web site intended to offer an enhanced online user experience and features on the company's tagline, "We'll Help You Get There."

MassMutual's Web site ( has been significantly redesigned and now offers enhanced and simpler navigation, easier access to account management tools and content, and content in multiple languages on the site, including Spanish and Chinese.

The newly-redesigned site launch follows MassMutual's "Good Decisions" ad campaign, which rolled out in late August and represents the next evolution in the company's brand marketing campaign and also features the "We'll help you get there" slogan. The campaign supports consumers' desire to feel confident in the decisions they've made and are about to make regarding their personal finances, regardless of where they are on the spectrum of life and finances, according to MassMutual.

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio

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