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Northwestern Mutual Launches Web Site for Physicians and Dentists

The goal of the DI Knowledge Center is to promote understanding of disability income insurance, the company says.

Milwaukee-based Northwestern Mutual has launched an online resource center targeting the physician and dentist market, with information about its disability insurance (DI) services.

“Most in the medical community have considered what would happen to their income, their families and their careers if they were to become ill or injured and unable to work,” Steve Frankl, director of DI Sales at Northwestern Mutual, explains in a statement. “What many haven’t considered is what will happen at the time of claim, and what it means to be ‘totally disabled.’ The DI Knowledge Center aims to educate physicians and dentists about their DI policies so they can make informed decisions about the coverage they own.”

The DI Knowledge Center consists of two tools. The DI Checkup asks users to enter information that reflects the duties and income of their current practice, or explore future scenarios, and illustrates differences between typical “own occupation” disability coverage and Northwestern Mutual’s Medical Occupation Definition of total disability. In addition, a "Fact or Fiction" quiz allows physicians and dentists to test their knowledge of disability income insurance, and find out whether their expectations match reality.

Northwestern Mutual's new chairman and CEO, John E. Schlifske, took over this month after being named in May. In January, the company relaunched its Web site and released a branded Facebook app.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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