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Priority Health Rolls Out Web Tool for Physician Search

Grand Rapids, Mich.-based Priority Health has launched a new search tool on its Web site that will enable patients to find specialists, hospitals, primary care providers and other services.

Patients can access new search options within the new tool, Find a Doctor, to find specific healthcare providers based on a number of criteria, including location, education, specialty, gender, language spoken and more. The Find a Doctor tool presents search results with an interactive Google map of the area and includes physicians' photos, specialties, office hours and contact information. "We used customer focus groups to help design a tool that would provide patients with the information they are looking for in an easy-to-use format," said Rich Lange, director of Web Experience for Priority Health. "With the new design, patients will be able to find their physician or specialist, faster than with any other resource."

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio

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